FARMINGDALE, NY, April 6, 2010 – D’Addario & Company, the world’s top music accessories manufacturer, and DARE Music Group, an Austin, Texas-based musical instrument and guitar aftermarket product company, have secured a worldwide distribution agreement for DARE’s new product, the O-Port.
This new guitar product is proven to enhance the sound of any acoustic guitar without the use of electronics. The O-Port has been tested under the scrutiny of world-renowned acoustic engineers and sound producers to improve tonal quality. The result is a fuller, richer sound with noticeably increased sustain and harmonic range. This enhancement is particularly pronounced when the instrument is plugged in and amplified, resulting in a much fuller sound, a stronger signal to the internal pick-up, and significant feedback control. The O-Port will first be sold in two sizes in music stores worldwide as an aftermarket self-installation device that fits in virtually any acoustic guitar, regardless of make or model.
“Partnering with D’Addario is a defining event for us,” says Raymond McGlamery, CEO of DARE Music Group. “D’Addario is known for staying ahead of the game and offering musicians the ultimate tools for bettering their playing experience, and the O-Port fulfills that credo. They have proven to be an amazing collection of passionate people who are a pleasure to be in business with. Being a part of their product family is outstanding, and we look forward to a hugely successful partnership.”
“The O-Port is a great new product that fits right in with the Planet Waves line of accessories,” says Jim D’Addario, D’Addario & Company CEO. “We’re always looking to offer musicians the tools they need – even tools they didn’t realize they needed. The buzz around this product is already stirring, and we look forward to finding continued success with the DARE group.”
In addition to the distribution agreement, the partnership will allow for DARE to recruit key Austin endorsers while leveraging the O-Port with the full D’Addario/Planet Waves lines in addition to boosting sales & marketing outreach to Austin music venues and strategic partners. Not only that, this partnership will heartily increase DARE’s worldwide presence with distribution in more than 120 countries.
D’Addario & Company, Inc. designs, manufactures, and markets complete lines of strings for fretted and bowed musical instruments, drumheads, drum practice pads, and guitar and woodwind accessories under the proprietary brand names D’Addario, Evans Drumheads, Planet Waves, Rico, HQ Percussion and PureSound Percussion. The company also runs The Stage (www.tothestage.com), theLessonroom.com, and Guitar.com. D’Addario products are marketed in approximately 120 countries.