Alfred Music Publishing Expands its PLAY Series with Rock Guitar Toolbox

Los Angeles, CA — March 2011 - Alfred Music Publishing expands its PLAY multimedia instructional series with Rock Guitar Toolbox, a comprehensive resource DVD for guitarists.

PLAY: Rock Guitar Toolbox is an instructional DVD assembled for guitarists of all skill levels that guides them through various performance techniques in a clear and fun private lesson setting. Designed for convenient learning, the lessons provide a no-nonsense approach to developing chops and spurring creativity in electric guitar playing. Topics covered include whammy bar technique, speed picking, string skipping, slapping, tapping, advanced harmonics, and more.

The DVD also features Alfred’s GuitarView multimedia software. This innovative lesson player offers the ability to adjust song tempo and loop tracks, and includes a virtual fretboard—synced note-for-note to standard and TAB notation—of all the video and lesson material included on the DVD. A guitar chord chart, guitar tuner, and printable lessons are also included on the disc.

Alfred’s comprehensive PLAY multimedia lessons series is a high-quality video instructional resource that combines the convenience and flexibility of multimedia with the quality of expert instructors. Featuring instruction and method in a variety of music styles/genres, the series sets to challenge and inspire all skill level players for years of music enjoyment.

As part of Alfred’s ongoing commitment to improving our environment, this product is packaged in a DVD ECO BOX, which utilizes less plastic and is 100% recyclable.

PLAY: Rock Guitar Toolbox DVD (00- 36384) is now available for $19.99 at music retail stores and at

Alfred Music Publishing is the world’s largest educational music publisher. Alfred produces educational, reference, pop & performance materials for teachers, students, professionals & hobbyists spanning every musical instrument, style & difficulty level. Alfred’s home office is located in Los Angeles with domestic offices in Miami & New York as well as offices around the world including Australia, Germany, Singapore & the United Kingdom.

Since 1922, Alfred Music Publishing has been dedicated to helping people learn, teach & play music. Alfred currently has over 90,000 active titles. Alfred represents a wide range of well-known publications—from methods like, Alfred’s Basic Guitar, Alfred’s Basic Piano Library, Premier Piano Course, Sound Innovations & Suzuki, to artists like Led Zeppelin, The Rolling Stones, Bruce Springsteen, Van Halen, Green Day, Michael Jackson, Sheryl Crow, Eagles, Cole Porter & George and Ira Gershwin, to brands like Star Wars, Harry Potter, Lord of The Rings, Rolling Stone Magazine & Billboard.

In addition to its own titles, Alfred distributes products from over 50 companies, including Belwin, Daisy Rock Girl Guitars, Dover Publications, DW Drums, Faber Music, Highland/Etling, Kalmus, National Guitar Workshop, Penguin, TASCAM, Ultimate Support & WEA.

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