Digital Content for Indaba Music
Los Angeles, CA—September 2010 - Alfred Music Publishing—the leader in educational music publishing since 1922 and official print publisher to thousands of artists including Led Zeppelin, Green Day, and more—is thrilled to announce a new affiliation with Indaba Music. Indaba Music—a international community of musicians—will debut a new “Learn” portal that features Alfred’s extensive catalog of digital sheet music and instructional video.
Available now, Indaba Music will be the first online retailer to offer Alfred’s video content divided as chapters, allowing users within the community to target a specific skill to finesse or learn and immediately enhance their own music recordings on the site. Video content includes lessons from such luminaries as Neil Peart, Chad Smith, Kenny Aronoff, Terry Bozzio and Steve Morse, just to name a few.
Doug Fraser, Alfred’s Director of Digital Sales and Web Marketing, stated, “Alfred is always looking for new avenues to utilize our media and copyrights to better serve the publishers and authors we work with, and Indaba Music is an ideal community to do just that. Alfred’s educational library will make a great asset for musicians looking to expand their skill set when creating music.” The Learn education portal on IndabaMusic.com will launch with close to 1000 different video chapters from Alfred for various instrument types, with the complete video catalog coming soon.
Indaba Music, launched in 2007, is a community for musicians to connect and collaborate, and makes working on recording, mixing, or mastering projects easier than ever before. The site has grown into a multicultural music society, with over 500,000 members in more than 200 countries and territories. The new Learn area, one of several new additions to the site, will include a full e-commerce platform for sheet music, video lessons, and tablature, as well as articles, tutorials, “Artists in Residence,” and much more.
Indaba Music Co-Founder Mantis Evar said, “Alfred Music Publishing is exactly the type of company with which Indaba Music is proud to forge a partnership. We share a common dedication to music education and providing high-quality products. The Indaba Music community will be thrilled with the extensive offerings of sheet music and video lessons being made available from Alfred.”
ABOUT ALFRED MUSIC PUBLISHING
Alfred Music Publishing is the world’s largest educational music publisher. Alfred produces educational, reference, pop & performance materials for teachers, students, professionals & hobbyists spanning every musical instrument, style & difficulty level. Alfred’s home office is located in Los Angeles with domestic offices in Miami & New York as well as offices around the world including Australia, Germany, Singapore & the United Kingdom.
Since 1922, Alfred Music Publishing has been dedicated to helping people learn, teach & play music. Alfred currently has over 90,000 active titles. Alfred represents a wide range of well-known publications—from methods like, Alfred’s Basic Guitar, Alfred’s Basic Piano Library, Premier Piano Course, Sound Innovations & Suzuki, to artists like Led Zeppelin, The Rolling Stones, Bruce Springsteen, Van Halen, Green Day, Michael Jackson, Sheryl Crow, Eagles, Cole Porter & George and Ira Gershwin, to brands like Star Wars, Harry Potter, Lord of The Rings, Rolling Stone Magazine & Billboard.
In addition to its own titles, Alfred distributes products from over 50 companies, including Belwin, Daisy Rock Girl Guitars, Dover Publications, DW Drums, Faber Music, Highland/Etling, Kalmus, National Guitar Workshop, Penguin, TASCAM, Ultimate Support & WEA.