Daisy Rock Girl Guitars Featured on CNN: Small Business Success
LOS ANGELES, CA – August 2010 - Daisy Rock Girl Guitars, the original girl-guitar company, was thrilled to be a featured story on CNN’s inspirational “Small Business Success” series that aired August 2, August 4, and August 5.
The piece featured Daisy Rock Founder and President, Tish Ciravolo’s, girl rock revolution and showcased two endorsed artists, Jackie Tohn and Paris Carney, jamming inside Daisy Rock headquarters. Tohn’s encouraging line, “I’ll Do It All,” set the tone for the segment. “Small Business Success” showcased Daisy Rock’s successful niche business plan that has made Daisy Rock Girl Guitar a growing, female-centered company in a lackluster economic climate. Spawned from Ciravolo’s experience as a frustrated female musician in the LA scene during the ‘80s and her need to create a better, more inviting experience for her daughters, Ciravolo commented when first starting the company 10 years ago, “No one had heard of a girl guitar. So the idea, when it started, was to convince people that this was going to sell; that this was something that would be accepted into our society.” Ciravolo continued, “This is add-on business. Put this guitar in your window and you’re going to stop the mom that’s going to walk by the store that’s never thought twice about coming in, and she’s going to stop and come in now because she sees something for a girl.” A decade later, Daisy Rock Guitars are sold around the world.
Providing three crucial tips from the Daisy Rock plan, “Small Business Success” focused on key steps Ciravolo took: breaking the mold—with the innovative girl guitar design, strum up business—with crucial guerilla marketing techniques that are essential as a start-up company, and stay in tune—with your consumer audience constantly listening to their needs and providing them with an every expanding line perfectly suited for any type of female guitarist.
To view to story, visit CNN online at CNN.com
Daisy Rock Girl Guitars offers a complete line of quality girl guitars designed to look and sound great, and to fit the female form. For more info, visit daisyrock.com now!
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ABOUT DAISY ROCK GIRL GUITARS
Daisy Rock Girl Guitars is the original girl guitar company dedicated to successfully supplying and marketing professional quality guitars for females of all ages. All Daisy Rock guitars are designed specifically for the female form and feature lightweight bodies, “Slim & Narrow” neck profiles to better fit smaller hands, and are available in inspiring finishes. Daisy Rock Girl Guitars is comprised of two extensive product catalogs. "DEBUTANTE by Daisy Rock" is a line of beginner guitars that consists of Daisy, Butterfly, Heartbreaker, Star, and other models—geared specifically for younger tween/teen rockers. "DAISY ROCK" is a line of professional guitars and basses consisting of full-scale models like the Rock Candy, Stardust, and Siren series. Daisy Rock Girl Guitars’ ongoing mission is to do whatever it takes to help girls play guitar and enjoy music.
Daisy Rock Girl Guitars is led by its Founder and President, Tish Ciravolo. Ciravolo is a highly acclaimed expert on female empowerment and females in music. Tish’s expertise has been immortalized by her induction into the Museum of Making Music, the world’s premier museum showcasing the history of the music products industry, and she is widely regarded as a visionary in the industry. Ciravolo’s deep insight into the subject of girl guitars and female empowerment has made her a sought after and frequent contributor on national and international television, newspapers, magazines, websites, and radio programs including USA TODAY, People, Time, Newsweek, CNN, ABC, NBC, FOX, VH1, the Premier Radio Network, BBC Radio, and the Associated Press. Daisy Rock Girl Guitars is in over 25 countries worldwide, and is co-owned and distributed by Alfred Music Publishing.