Ernie Ball Inc Announces OEM Partnership with Schecter Guitar Research
Schecter Guitars and Basses To Ship Worldwide, Strung With Legendary Ernie Ball Strings
Coachella, CA - February 2011 -- Ernie Ball Inc., the world's premier string and accessory manufacturer, and Schecter Guitar Research today announced an OEM partnership in which Schecter instruments shipped worldwide will feature custom gauge Ernie Ball strings, the same strings used by some of rock's most legendary artists for nearly fifty years.
"We are extremely excited to announce our partnership with Schecter," said Brian Ball of Ernie Ball. "With Schecter, both companies share a quality first focus, and are proactive in artist and event marketing initiatives."
Ernie Ball strives to create working relationships with the world's finest instrument makers, often creating new products based on their specific needs. In 2010, Ernie Ball Inc. began manufacturing super-long scale strings based on the popularity of new Schecter products. Not only will new Schecter instruments come ready to play with quality strings, but the resulting partnership between the two brands will also continue to give consumers more choices at retail outlets that carry Ernie Ball products.
"Ernie Ball shares the same commitment to quality and creativity as Schecter and the players who use our products," said Marc LaCorte, vice president for Schecter. "It is only fitting that the instruments now come out of the box ready to rock with Ernie Ball strings."
About Ernie Ball
In 1962, veteran player and teacher Ernie Ball created Slinkys®, the iconic light gauge electric guitar strings widely revered by hundreds of guitar greats including Jimi Hendrix, Eric Clapton, Keith Richards, Jimmy Page, The Edge and John Mayer. In addition to hand crafting high-end Music Man® guitars and basses, Ernie Ball Inc. offers state-of-the-art instrument accessories that are carried in more than 6,000 stores in the U.S. and 110 countries worldwide. The family-run company maintains its founder's dedication to preserving the musician's playing experience and delivering superior sound quality through the development of new products, such as the revolutionary Element Shield Packaging which hermetically seals guitar strings keeping each set as fresh as the day they were made. The company also fosters artist development through musician-focused programs such as the Golden Pick promotion featuring Slash and Eric Clapton, and the world's largest and longest running Battle of the Bands, where unsigned bands compete each year for the chance to win a $15,000 Guitar Center shopping spree and more. Visit them online at www.ernieball.com.
As Schecter Guitar Research moves into its 35th year of business, it has solidified its elite status as one of the world's premier guitar companies, offering electric guitars and basses, acoustic guitars, and USA Custom Shop instruments to musicians around the world in more than 150 countries. Its continually evolving and expanding line of guitars and basses appeals to a broad spectrum of players and diverse musical styles. Its core business practice offers high-quality instruments with professional components at an affordable price. One of the company's strongest assets is its growing roster of high-profile artists, including Disturbed, Avenged Sevenfold, The Cure, Papa Roach, Seether, Prince, Stone Temple Pilots, Nevermore and Black Label Society.