New Gear: Gretsch Bono (RED) Signature Model Guitar

U2 frontman Bono has once again teamed up with Gretsch Guitars to release a signature model guitar, his second with the company. The new model is a Gretsch Electromatic Center Block Bono Signature model adorned with the (RED) logo. (RED) is a non-profit organization which distributes money to the Global Fund to Fight AIDS, Tuberculosis, and Malaria.

The guitar is a double cutaway G5623 Electromatic, based on Gretsch’s new thinline center-block design. The company promotes the thinline center block guitars as “high-gain friendly,” which presumably means they don’t feed back as much as a bigger bodied hollowbody or semi-hollowbody.

The red, bound arched maple top and f-holes give the guitar a distinctive look. Maple sides and back give the guitar a full-bodied tone. The arched back is also bound in white. The maple neck features a 22-fret rosewood fretboard, with white pearloid “Neo-Classic” thumbnail inlays.

Electronics include dual “Black Top” FilterTron pickups, with three-position toggle switching. Two widely spaced knobs control tone and volume, with the tone knob placed all the way up on the lower bout of the guitar. The bridge is an anchored Adjusto-Matic with Gretsch’s “G-Cutout” tailpiece. Grover deluxe tuners and chrome hardware round out the on-board appliances.

With a thinline case, the guitar has an MSRP of $1,500. Five percent of the wholesale price of each guitar sold goes to the Global Fund to Fight AIDS, Tuberculosis, and Malaria, a charity Bono has been closely aligned with since at least 2006. The (RED) logo adorns products from Coca Cola to iPods to make-up and alcohol and watches, to this Gretsch guitar. The (RED) organization seeks to partner with the private sector to bring awareness to the fight against AIDS/HIV in Africa, essentially to raise money to fight these illnesses without burdening government budgets.

Bono had previously teamed with Gretsch to release the “Bono Irish Falcon,” based on Gretsch’s G6131 series of “Professional Collection” guitars. That model lists at $5,000.

More Info:

Gretsch Bono (RED) Guitar
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(RED) Website

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