Sheptone Pickups Tweets Sweet Tone
Port Orchard, WA April 2011 – Sheptone, an American manufacturer of guitar and bass pickups announced today its new Sheptone Tweets Sweet Tone Campaign and Giveaway. Over the next eight weeks, Sheptone will be giving away one set of pickups each week by random drawing from those who participate. The Twitter campaign is the next step in the grass roots efforts to build up the Sheptone brand.
To enter, participants need to create a Twitter account, if they don’t already have one, follow the company @sheptone (participants have to follow the company so they can be notified in case they are selected as winners) and then tweet verbatim:
I love @sheptone #guitar pickups. Have you tried them? http://bit.ly/9nviKk
Over the next eight weeks, Sheptone will select one winner, each week to receive a free set of either the Sheptone Tribute PAF’s, the AB Custom Strat,Standard Tele or Standard P90 pickups – winners choice.
The campaign is the next step in Sheptone’s grass roots efforts. For the past few years, there has been a quiet undercurrent throughout the internet with musicians in the pursuit of tone. Plus, noted guitarists such as Brian Kahanek, Danny Kortchmar, Derek Trucks, John Fogerty, Richard Smith, and Steve Ouimette are becoming customers. Discussion of Sheptone products is increasing on forums and blogs successfully comparing them to the competition. Since last summer, the monthly newsletter is receiving thousands of signups and the recent creation of their Facebook fan page is fueling further discussions throughout the social media stratosphere.
To learn more about Sheptone, visit their website at www.sheptone.com
Like them on Facebook at www.facebook.com/sheptoneguitarpickups
Follow them on Twitter at www.twitter.com/sheptone
A little over seven years ago, Jeff Shepherd found himself in a local band and this is where the quest for tone began. An on-and-off recreational guitar player since the age of 12, the guitars he was playing live just didn’t sound the way he wanted. He purchased a set of 1958 Gibson PAF’s for a ridiculous $4000 to put in his EC-1000 and the difference was incredible. Being the type that likes to tinker and take things apart to see how they work (much to his parents dismay as a child), he began to experiment with winding his own pickups and comparing them to his 1958 originals, back and forth, adjust and re-adjust for over a year until he finally was able to duplicate THAT tone. Since then he has been fortunate enough to extensively analyze over 100 of those old humbuckers, developing a consistent modern recipe as a reasonably priced substitute for over-priced vintage pickups. With a lot of work and some luck along the way, his original curiosity exploded into a full time business, now shipping to every guitar playing country in the world based on word-of-mouth alone. Sheptone has since developed several lines of pickups including Strat, Tele, P90, Bass, and others based on the same principles and procedures. www.sheptone.com